Who we are
Soulful Brand Lab is a creative agency and mentorship space for purpose-driven businesses, coaches and conscious entrepreneurs building mission-led brands.
We blend strategy, creative direction and holistic coaching to help you express your essence online — from visuals and messaging to soulful marketing systems. It’s not about hustle or perfection. It’s about clarity, alignment and creating a brand that truly reflects who you are and the impact you’re here to make.
Deep Experience, Real Impact
Our team brings over 70 years of combined experience across digital design, marketing, business management and consulting and brand strategy. We’ve worked with some of Australia’s most trusted brands, including Westpac, KPMG, Qantas, Woolworths, Nestlé, OPSM, Vision Personal Training, Ausgrid, Sydney Water and the NSW Government.
Committed to Social Impact
Alongside our commercial work, we’re deeply committed to social change. We’ve partnered with NGOs and not-for-profits and have strong roots in community-led work. We understand the unique needs of social enterprises and purpose-led organisations — and we’re here to help amplify their message with clarity and integrity.
Where Strategy Meets Soul
We live what we teach. With certifications in Reiki, yoga, NLP, and kundalini bodywork, we integrate healing, psychology, movement science, and mindfulness into everything we do. Our lived experience allows us to support holistic brands from a place of authenticity — grounded in both real-world strategy and conscious, values-led practice.
Why Us?
At Soulful Brand Lab, we combine the power of strategy, storytelling, and holistic transformation to help mission-led brands grow with clarity and impact.
“We’re not just a creative agency for the conscious sector — we bring a unique fusion of commercial insight, scientific thinking and soul-led vision to every project.”
Our approach is both transformational and results-driven. We guide founders and teams through the inner and outer work required to build authentic, scalable brands — aligning business models, messaging, and marketing systems with your deeper purpose.
Multidisciplinary & Human-Centred
With backgrounds spanning digital marketing, brand design, communications, movement science, user experience and behavioural psychology, we understand what it takes to move people — and movements.
We also believe in working smarter, not harder — using intuitive systems, automation, and strategic insight to create space, streamline your workflows, and scale with ease. By identifying your unique edge and unlocking quick wins, we help you grow in ways that feel focused, aligned, and sustainable.
Heart-Led Strategy
We speak the language of strategy with heart: transparent, thoughtful, and grounded in your mission.
Our values
Energetic Alignment
Every brand holds a frequency. We build from the inside out — aligning your inner truth with your outer expression to create magnetic, meaningful presence.
Co-Creation & Emergence
We don’t impose top-down strategy. We listen, reflect and create with you — making space for intuition, innovation and soul-led design to emerge naturally.
Rooted Expansion
Growth should feel grounding, not overwhelming. We build with nervous system awareness, supporting sustainable business and long-term vision without burnout.
We value heart-led honesty. Through kind, direct communication, we create safe space for collaboration, clarity and aligned creative flow.
Clear & Kind Communication
Truth-Led Impact
Your story matters. We design for depth and resonance — creating branding that inspires connection, sparks transformation, and ripples far beyond the screen.
Our team
Cat
Cat is a creative director, strategist and mentor with a background in digital design, movement science and transformation. With experience in startups, clinic management, and building three transformation businesses, she helps conscious brands align strategy, story and soul.
Chris
Chris is a senior designer with 15+ years in branding, digital and web design. He supports Soulful Brand Lab with brand identity, visual design and asset delivery — ensuring each project is cohesive, high-quality and aligned across print and digital.
Makayla
Makayla is a creative all-rounder with a screen media background. She supports content creation, operations and onboarding with warmth, clarity and presence — blending grounded structure with vibrant energy behind the scenes.
Nora
Nora is a digital content and marketing specialist with 4+ years in SEO, social media and brand storytelling. With a Masters of Commerce and a passion for market research, she supports Soulful Brand Lab through strategic marketing, UX insight, and content development.
Dave
Dave brings 30+ years of enterprise strategy, consulting and program direction. With experience across Qantas, AusGrid, KPMG, and Macquarie Bank, he supports Soulful Brand Lab with business structure, alignment and high-level strategic oversight.
Jamie
Jamie is a mindset coach, NLP master and kundalini bodywork practitioner with a BA in Public Communication (Advertising). He supports Soulful Brand Lab with energy work, nervous system regulation and communication coaching to help clients align their inner world with their brand expression.